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Marketing Specialist - 12 month maternity contract

Location: Coventry, GB

POSTED DATE: 11/07/2018

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POSTING END DATE: 25/07/2018

LOCATION: Coventry, Warwickshire 
ADVERTISED SALARY: 36,500 - 45,000


An ever-evolving heritage. A truly exciting future. Two of the world’s most iconic brands. Jaguar Land Rover is revered across the globe. Continually pushing the boundaries of innovation and redefining the benchmark for excellence, we set the standards others want to follow. We want to keep it that way too. Which is where you join the journey.



Part of the Special Operations group, Jaguar Land Rover Classic is actively developing a global proposition to offer cars, services, parts, and experiences to enthusiasts of classic Jaguar and Land Rover products worldwide. There are a number of high profile projects and products already completed or in progress, and there are ambitious plans for the future – this is a huge opportunity to grasp and maximise for Jaguar Land Rover.


As Marketing Specialist cover multiple aspects of the marketing mix including launch planning, customer journey, and digital projects, supporting Classic business areas with marketing plans. Working as part of the Classic Marketing team, you’ll maximise launch planning opportunities, synergies, and alignment.


This is your opportunity to be a custodian of the brand, representing Classic pro-actively, with focus, drive, and enthusiasm. Balance must be found between customer, brand, and business needs to ensure business success.


You’ll work alongside a roster of marketing agencies and suppliers to create customer journey assets and support the implementation of an integrated digital and offline marketing strategy. This is about creating an industry leading online presence and exceptional customer experience to support the development and delivery of marketing plans across all channels – including digital, offline, and internal communications.


You’ll manage a ‘lite’ launch planning process for upcoming product launches, liaising with engineering and internal teams to ensure opportunities are identified, captured, and implemented for pre, during, and post launch phases.


You’ll support Classic business areas (cars, parts, services, and experiences) and pro-actively identify and exploit opportunities to create online business growth, including e-commerce whilst also being the key marketing contact for incoming marketing requests from our Classic Centre Germany.


Additionally you’ll own the customer gifting process for new projects, engaging with external suppliers and internal teams (e.g. Branded Goods) to develop creative ideas for customer gifting fulfilment.  



With previous experience across several, if not all aspects, of the marketing mix you’ll have experience of managing marketing agencies or suppliers. You’ll also have strong communication skills and the ability to build relationships with key stakeholders.

Launch planning experience would be beneficial and it would be ideal if you had a background within digital Marketing.


Previous experience of Marketing strategy development and deployment would be desirable and a Full UK driving license is essential.


JLR considers that this role does not meet the criteria to be considered within the Home Office Shortage Occupation list.  Therefore, JLR will not support an application for visa sponsorship and all applicants for this role must have an unrestricted right to work for an indefinite period in the UK.




Bring all this to the home of premium innovation, and you’ll find the opportunities to further your career with a world-class team, a discounted car purchase and lease scheme for you and your family, membership of a competitive pension plan, private medical cover and performance related bonus scheme. As a manager, you’ll also be able to select one of our luxury premium vehicles to lease at a fraction of the cost. All this and more makes Jaguar Land Rover the perfect place to continue your journey.

Jaguar Land Rover is committed to equal opportunity for all.

Job Segment: Engineer, Marketing, Engineering

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