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Competitor Insight & Benchmarkeing Analyst

Location: Coventry, GB

POSTED DATE: 11/07/2018

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POSTING END DATE: 25/07/2018

LOCATION: Whitley, Coventry 

ADVERTISED SALARY: £37,819 - £45,000

 

An ever-evolving heritage. A truly exciting future. Two of the world’s most iconic brands. Jaguar Land Rover is revered across the globe. Continually pushing the boundaries of innovation and redefining the benchmark for excellence, we set the standards others want to follow. We want to keep it that way too. Which is where you join the journey.

 

WHAT TO EXPECT

The Product Planning department within the Global Product Marketing function is responsible for steering the long-term brand and product strategy definition and our product portfolio including the accessories offer for the Jaguar Land Rover Brands.  

 

Customer, Market, and Competitor benchmarking trends are analysed and distilled and inputted into global programmes to provide the foundation for successful business delivery. As part of this process, our team is responsible for gaining inputs from, and alignment with, the Regional teams.

 

As Competitor Insight Analyst, you’ll develop and deliver recommendations for Brand and Product Feature Improvement ideas through a variety of methods of competitor benchmarking including managing the Commercial Competitor Fleet and being the lead on AMS/Industry evaluations.

 

By generating reports you’ll make recommendations capturing feature benchmarking to demonstrate effectiveness and improvement opportunities, whilst collecting and analysing marketplace needs and trends to inform the direction of future brand and product evolution. In addition you’ll support with brand and product campaigns, messaging, and navigation through frequent testing and data analysis, documenting the results, and sharing best practices with the wider marketing community.

Further to this you’ll develop business cases and plans to support product definition and specification activities.

 

WHAT YOU’LL NEED

You’ll be highly driven, committed and results-orientated, and will work with pace, energy, and confidence. You’ll be able to apply analytical rigour to develop and drive well thought-out operational plans, collaborate across functions, and combine a short-term, pragmatic focus with strategic vision. You’ll need experience of successful governance of projects, delivered on time and to budget.

 

With previous experience of working in a brand, product or communications role you’ll have a track record of rolling out programmes through an organisation. Whilst being highly creative and innovative, you’ll have the proven ability to develop and manage brand or product programmes.

 

Jaguar Land Rover considers that this role does not meet the criteria to be considered within the Home Office Shortage Occupation list. Therefore, Jaguar Land Rover will not support an application for visa sponsorship and all applicants for this role must have an unrestricted right to work for an indefinite period in the UK.

 

BENEFITS

Bring all this to the home of premium innovation, and you will find the opportunities to further your career with a world-class team. Our employees have access to a privilege car purchase scheme, membership of a competitive pension plan, performance related bonus scheme and 26 days holiday entitlement. All this and more makes Jaguar Land Rover the perfect place to continue your journey.


Jaguar Land Rover is committed to equal opportunity for all. #LI


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